Pors|de Ridder PR joins the VPRA
10/25/2011
Last week, Pors|deRidder PR joined the VPRA. Since 1997, the VPRA is the Dutch association for public relations and communication consultancies. A consultancy which has the VPRA certification offers its customers the following four surenesses:

1. Experienced advisors with an extensive background
2. Every VPRA member has agreed to be bound by a stringent Code of Conduct
3. All VPRA members pursue the best possible quality by a system of certification
4. All VPRA members apply uniform Terms and Conditions covering all aspects of the products and services they provide.

Based on research by friended associations in foreign countries, the VPRA launched the BMN, the BureauManagementNorm (Agency Management Standard). Alexander Osten, chairman of VPRA explains: ”The BMN is a quality label for public relations and communication consultancies to distinguish their self. There is a growing interest for a standard which reviews the operational processes of a company, the level of professionalism of its employees and the quality of the service the company provides.”

With this joining, Pors|de Ridder PR prepares itself for a future where innovation and measurability of PR are getting more and more important. Peter Pors: ”At this moment we are growing fast. The expansion of branches, advisors and area of working asks for an external quality mark. This is why the joining is a logical decision for us.”

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