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Pors|de Ridder PR
PR-advise and mediarelations

Weru is a leading producer of frames and doors. The company, with production locations in Germany, supplies high-quality products via certified dealers across the Netherlands.

Assignment description
To build a good relationship between Weru and the media. Weru believes that the media forms an important link in the awareness of the brand amongst Dutch consumers. The emphasis is on a long-term strategy which guarantees Weru a robust positioning of its brand name amongst consumers.

Pors|de Ridder PR developed a practical and pro-active long-term strategy. Weru issues a press release or campaign to the media each quarter. In this way, Weru provides the press with information on relevant topics in its specialism. Trends in the field of plastic applications also come up for consideration.

As a start to this approach, Weru presented the outcomes of the annual survey of end-users. This survey revealed that some 98 percent of consumers are satisfied with the plastic applications in the home.

Pors|de Ridder PR selected the ten most important titles for Weru. The editors were personally informed about the outcomes of this research. A list of relevant media was also compiled. In future, these editors will receive interesting information from Weru on a quarterly basis.

This concerns a long-term strategy. The result can therefore only be seen properly in the longer term. After the first pro-active approach of the media, it already seemed that interest had been generated for newsworthy topics about plastic in the home.

PR-advise and mediarelations
Pors|de Ridder PR
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